|
| |
| How long have you used [product]? |
| Male | 8.7% |  |
| Female | 91.3% | |
| |
| Thinking of your most recent purchase of [product], how satisfied were you overall with the purchase experience? |
| Extremely satisfied | 21.7% |  |
| Somewhat satisfied | 34.8% | |
| Neither satisfied nor dissatisfied | 39.1% | |
| Somewhat dissatisfied | 4.3% | |
| Very dissatisfied | 0.0% | |
| |
| Where did you purchase [product]? |
| Retail store | 65.2% | |
| Wholesale or warehouse store | 0.0% | |
| Calalogue | 4.3% | |
| Direct from manufacturer by telephone | 8.7% | |
| Direct from web site | 13.0% | |
| Other View Answers | 8.7% | |
| |
| For what primary purpose did you purchase [product]? |
| Personal use | 69.6% | |
| Business use | 0.0% | |
| Purchased at the request of someone else | 13.0% | |
| Purchased as a gift | 4.3% | |
| Other View Answers | 13.0% | |
| |
| Would you buy this product again? |
| Definitely would buy [product] again View Answers | 39.1% | |
| Probably would buy [product] again View Answers | 17.4% | |
| Might or might not buy [product] again | 30.4% | |
| Probably would not buy [product] again View Answers | 4.3% | |
| Definitely would not buy [product] again View Answers | 8.7% | |
| |
| Would you agree that [product] does what it claims it would do? |
| Strongly agree | 30.4% | |
| Somewhat agree | 39.1% | |
| Neither agree nor disagree | 17.4% | |
| Somewhat disagree | 4.3% | |
| Strongly disagree | 8.7% | |
| |
| Would you say that [product] does what you need? |
| Strongly agree | 43.5% | |
| Somewhat agree | 17.4% | |
| Neither agree nor disagree | 30.4% | |
| Somewhat disagree | 0.0% | |
| Strongly disagree | 8.7% | |
| |
| Would you say that [product] is competitively priced? |
| Strongly agree | 30.4% | |
| Somewhat agree | 21.7% | |
| Neither agree nor disagree | 39.1% | |
| Somewhat disagree | 0.0% | |
| Strongly disagree | 8.7% | |
| |
| Would you say that [product] is easy to use? |
| Yes | 65.2% | |
| No | 4.3% | |
| Maybe | 30.4% | |
| |
| Would you say that [product] is worth the price? |
| Strongly agree | 26.1% | |
| Somewhat agree | 21.7% | |
| Neither agree nor disagree | 34.8% | |
| Somewhat disagree | 0.0% | |
| Strongly disagree | 17.4% | |
| |
| How would you compare the quality of [product] to other similar products you could buy: |
| Much better than other similar products | 13.0% | |
| Better that other similar products | 26.1% | |
| About the same as other similar products | 47.8% | |
| Not as good as other similar products | 8.7% | |
| Much worse than other similar products | 4.3% | |
| |
| What was the primary reason you purchased this product from our company versus others who provide similar products? |
| Quality | 8.7% | |
| Price | 17.4% | |
| Reputation of the company | 8.7% | |
| Does what I need | 21.7% | |
| It is explained better than other similar products | 8.7% | |
| Value for the money | 8.7% | |
| Lasts longer | 8.7% | |
| Ease of purchase | 8.7% | |
| Easier to use | 8.7% | |
| Easier to install | 0.0% | |
| |
| Over the past year, which of the following products have you purchased by [your company name]? |
| [Add product list here] | 100.0% | |
| |
| How many times have you purchased products from our company? |
| 1 time | 47.8% | |
| 2 times | 17.4% | |
| 3 times | 13.0% | |
| 4 times | 0.0% | |
| 5 times | 0.0% | |
| More than 5 times | 21.7% | |
| |
| Are you: |
| Male | 17.4% | |
| Female | 82.6% | |
| |
| Which of the following best describes your age? |
| 18 or younger | 8.7% | |
| 19 - 24 | 4.3% | |
| 25 - 34 | 13.0% | |
| 35 - 44 | 21.7% | |
| 45 - 54 | 30.4% | |
| 55 - 64 | 17.4% | |
| 65 or older | 4.3% | |
| |
| What is your total annual household income before taxes |
| Less than $20,000 | 30.4% | |
| $20,000 to $29,999 | 8.7% | |
| $30,000 to $39,999 | 8.7% | |
| $40,000 to $49,999 | 17.4% | |
| $50,000 to $59,999 | 8.7% | |
| $60,000 to $69,999 | 4.3% | |
| $70,000 to $79,999 | 4.3% | |
| $80,000 to $89,999 | 4.3% | |
| $90,000 to $99,999 | 0.0% | |
| $100,000 or more | 13.0% | |
| |
| What is the highest level of education you have completed: |
| Attended high school but did not graduate | 26.1% | |
| Graduated from high school | 30.4% | |
| Attended some technical school | 8.7% | |
| Have a technical school degree | 4.3% | |
| Attended some college | 21.7% | |
| Undergraduate college degree | 0.0% | |
| Attended some graduate school | 4.3% | |
| Graduate degree | 4.3% | |
